Source: Radcliffe A. Saddler
An artistic representation of the first creative logo of "World Reggae Supremacy"
depicting an embossed "three-star pyramid oval globe," with a Star 'R' for Reggae
The bold and gigantic expression "World Reggae" founded as a single entity in 1986 by Radcliffe A. Saddler, in the parish of Kingston, Jamaica, was a prelude to the establishment of the concert project World Reggae Supremacy, in which was later renamed World Reggae Supreme (WRS), under the cultural motto –
"The World's #1 Ska, RockSteady and Reggae Celebration."
As a result of this creative merger, 'the early development' of World Reggae had seen an artistic growth that was truly exciting and amazing. It was a revolutionary experience that was unique and would focus on innovation and creativity as a means of pushing us beyond our dreams, and to set the stage for us to build our ambitious plan with integrity and confidence. In the initial growth, we would also harbour the thoughts of producing an exceptional team, one that would enable us to work together, discover greatness and advance the goals of WRS towards a magnificent business enterprise.
The drama would continue to unfold into an even more bizarre scenario, stemming from the narrative of our humble beginnings, because we were delighted in the mindset of delivering our concept from a state-of-the-art technological setting. This means that the imagined music festival World Reggae would be distributed from the most advanced level, with the best lighting and visual equipments available in the market. It would be produced with impeccable sound qualities, stage solutions and other great technical support that the music industry has to offer to our audience. It also meant that we had developed this concrete rational, or a firm belief that the bar of the Reggae industry could be raised higher. And through the courage and boldness of our vision, it was intended that the standard would have set higher to deliver premium quality entertainment, in which would go beyond the status quo or traditional ways of getting things done. The concert project of World Reggae Supreme could therefore set new trails, rise to new occasions and construct original pathways for other business ventures to follow.
Promoted by Crown Global Promotion Associates Inc., founded in 1986 and incorporated in 2019 by Radcliffe the organizer of the festival – World Reggae in its early days was something worth experiencing. Our imagination would soar to great proportion, inspired by talent and the enormous possibilities of wanting to make an impressive entry into the entertainment industry. Through relentless work from the grassroots up, the idea was to provide our fans with something new and different in the marketplace that was original, because we felt the need to offer more, and to ensure that our guests would expect the best, in comparison to other existing reggae concerts.
But the truth was that we were caught up into a mediocre or amateur existence, where time and time again our positioning had lacked the support of sponsorship, as well as access to funding or working capital. So too was the lack of a functional management team, in which may have grossly affected our quality of leadership, and likely prevented us from obtaining the professional organizational skills set, expertise and insights that was necessary for us to reach our goals. These criteria's and more proved vital from the entrepreneur's perspective, because without them barriers were created that was imperative for us to experience difficulties, faced numerous challenges and encounter automatic failures. However, as the owner and founder of the enterprise, it never daunted my spirit with doubt or reservation, because apart from our humility, we regarded those experiences as a learning curve to build upon and to grow upon. Furthermore, I also liked the idea of looking at the bigger picture, as well as our ability to think outside the box to enhance our creativity and imaginative growth. I even cherished the view that the right timing, destiny and optimism must have been some of the key factors, in the journey and potential success of an entrepreneur, who have once dreamt of great expectations and to defy the odds by making the impossible possible.
But the truth was that we were caught up into a mediocre or amateur existence, where time and time again our positioning had lacked the support of sponsorship, as well as access to funding or working capital. So too was the lack of a functional management team, in which may have grossly affected our quality of leadership, and likely prevented us from obtaining the professional organizational skills set, expertise and insights that was necessary for us to reach our goals. These criteria's and more proved vital from the entrepreneur's perspective, because without them barriers were created that was imperative for us to experience difficulties, faced numerous challenges and encounter automatic failures. However, as the owner and founder of the enterprise, it never daunted my spirit with doubt or reservation, because apart from our humility, we regarded those experiences as a learning curve to build upon and to grow upon. Furthermore, I also liked the idea of looking at the bigger picture, as well as our ability to think outside the box to enhance our creativity and imaginative growth. I even cherished the view that the right timing, destiny and optimism must have been some of the key factors, in the journey and potential success of an entrepreneur, who have once dreamt of great expectations and to defy the odds by making the impossible possible.
By now our main strategy was based on sustainability and how decisively well we could have maintained our corporate vision, while at the same time make our contribution towards nation building, jobs creation and managerial improvement. These were all important ingredients in which is much needed for the development and stability of an economy to grow, a country to prosper and a business to flourish. And yet, as we have learned that sometimes being committed to an ambitious plan is not always a guarantee for its success; and that often times it could lead to large exaggeration and overly anticipation that fails to deliver as promise or as expected. Furthermore, there is also another key element to this motivation, in which is more prominent for investors or leaders of businesses to march closer towards the edge of a precipice, contemplating the next move after suffering the agony of defeat.
Other times as we have also come to realize is that it will feel like the thrill of victory, because in dreams the pragmatism to inspire and make a difference is often left squarely on the shoulders of the dreamer in a destined place. More and more it also felt that it could be embedded deep into the roots of excellence, striving to find pathways into the brilliance of an idea that is solid as a rock. This was especially true in our case for harbouring such a burning desire, bold and gigantic aspiration to deliver 'The World's #1 Ska, RockSteady and Reggae Celebration,' into the market triumphantly. Nevertheless, whatever were the determinants or factors that influenced those beliefs? Either ways, one thing was for certain – it gave us an opportunity to express ourselves confidently, and to reinforce our deep appreciation for music and the artists, songwriters and composers who deliver them to us. It also strengthened our character and confirmed our respects for quality entertainment, as well as emboldens our ability to contribute in the relevance and compassionate nature of humanitarian gestures.
Photo Credit: https://www.gov.jm/
Aerial View of Emancipation Park, Kingston, Jamaica
The City of Kingston – the capital of Jamaica is at the forefront of this extraordinary development and production of World Reggae Supreme. Deriving from our own estimation, it stands to reason that Kingston back then had market boundaries and industry structures in which needed to be reconstructed. In other words, industry players had looked away from the city to the more lucrative and attractive parishes of Jamaica to invest more passionately into the field of tourism and entertainment, rather than the parish of Kingston in which could be regarded as an unattractive tourism destination. With this view in mind, we had wanted to create 'a new era for the city of Kingston,' in which would uplift and inspire the spirits of the people through the introduction of our World Reggae project, modeled with a difference from that of the then Reggae Sunsplash festival in Montego Bay, Jamaica. Radcliffe a native of the city with a love of country and entertainment, had always harboured the concerns that Kingston – the largest city of Jamaica and world renowned birthplace of Reggae music was left largely neglected, if not marginalized without a major international event to celebrate its honour.
Therefore it makes me wonder – how could those problems be solved by applying critical thinking to make a difference, and offer a solution to the complex and difficult issues facing Kingston? Other questions were heavily bearing down on us too from our ordinary beginnings, like: What would be the future characterization of the city? Would it be framed without a tactical strategy for success that breathes the scarcity of tourism benefits? Or would it go down in history as a lost hope, plagued by the negative publicity of violence, political ideologies, and shanty towns or poverty stricken ghettos, in which is being discriminated against as a group of minority people, living in a densely populated area that is impossible to comprehend reasoning or positive ways of thinking?
If not, then a metropolitan capital where the haves strikes a stark difference from the have nots, and distinguishes ourselves by affluent neighborhoods in contrast to the under privilege squatter settlements and poor communities? There was a high probability – That No! That these classifications would never continue to happen, to bear fruit, or forever hold a cloud of darkness, obscurity or strangulation over the city. Well for certain, not under the watch or the dreams and visions that were incarcerated, nestled or cradled into the thoughts of World Reggae Supreme.
Crown Global Promotion Associates had always felt a sense of civic duty and social responsibility, to craft out a proposal that would fortify the historic images and personality of the city; because Kingston was always at the heartwarming epicenter for hosting various heads of governments, dignitaries and prominent individuals from around the world. And as I remembered, the residents of the city would always be caught up in a patriotic frenzy with a burst of energetic emotions, and sometimes graciously lining the pavement of the sidewalks, stretching across its length and breadth on the routes of historic motorcades. We would be elated and jubilant to show our respects and gratitude for the symbolic and at times unprecedented occasions, of having elected officials and dignitaries visiting the shores of our country. Henceforth deep in our hearts, from those days forward and the experiences encountered throughout the years – as a Kingstonian, we were always happy to cheer in those emotional moments too, in welcoming our guests that our elected leaders have invited to our country Jamaica. This is why in our dreams we believed that the city had deserved much better, and should have expected much more from advertisers, marketers and promoters alike, to dispel the restrictions and increase more prominence towards its rich cultural history, heritage and accomplishments. Rather than to establish a deficit in gratification, or perhaps the promotion in underperformance and uninspiring tourism benefits that was being bestowed upon the city. Therefore, Kingston in our hearts was not truly deserving of this uneventful status, because it had much more to offer in terms of class and prestige that should encourage greater economic opportunities, excellent performances and major improvements – henceforth World Reggae Supreme was born.
Kingston by then, despite being the country's administrative, cultural and financial center, besides from our National Independence holiday celebration on August 6th each year that culminates at the National Stadium, had only the prominent one night dancehall event called 'Sting,' promoted annually on December 26th by Supreme Promotions, on the post-Christmas holiday night celebrated as Boxing Day. Sting in which made its first appearance around 1984, was a highly confrontational reggae show composed mainly of dancehall performers. It was initially promoted at the Cinema 2 Entertainment Complex in New Kingston, and at times moved to the National Stadium in Kingston, but later found its home at Jamworld Entertainment Center in Portmore, located in the parish of St. Catherine, Jamaica. The fans would look forward to Sting with great anticipation and enormous excitement, for the way the entertainers would don their regalia's, lyrically engage each other, and set the tone for the exchange of raw and soaring energy live on stage delivered through the microphone – so that they could unleash any grievances in which they felt against their colleagues, until the break of dawn.
In comparison to Kingston, other parishes of Jamaica had the precise marketing tools and put together the necessary strategies for them to successfully thrive into the field of tourism, agriculture and other sightseeing promotions and attractions that rightfully benefitted their growth and development. For instance, our second city Montego Bay in the parish of St. James had all the reasons to celebrate, because they not only boost luxurious villas, fantastic resorts and prestigious hotels; but they also have beautiful and sprawling beaches, impressive rivers, magnificent waterfalls and the abundance of delicious fruits, traditional grounds provisions and the luscious vegetation of the countryside, including wonderful cruise ship terminals and more. Montego Bay also had the production of major international events like the then prominent 'Reggae Sunsplash,' (as was mentioned earlier) promoted annually since 1978 in the summer season at Jarrett Park, by Synergy Productions Limited. Reggae Sunsplash was subsequently replaced by the celebrated 'Reggae Sumfest' that started around 1993 by Summerfest Productions Limited; and now operated by DownSound Entertainment Productions Limited, in which also promotes the week-long festival annually, at Catherine Hall Entertainment Complex and other locations throughout Montego Bay.
And so from the imagination of our concert project to promote a World Reggae Supreme music festival, Crown Global Promotion Associates would have always wanted to designate our bizarre and unusual event, for production at the National Stadium in Kingston, as the proposed primary venue to host our annual concert. The National Stadium is also one of the few large entertainment assets and sport complexes that the city boasts. And our vision was to end the lackluster investor confidence and deficiency syndrome in tourism enthusiasm that surrounded Kingston. We had wanted to build and help to develop the city in our own respective capacity, as well as to beautify its landscapes; in addition to try and find a way that would curb the stigma and diminish the fear that only deep-rooted political violence, crime and extreme poverty emerges from Kingston and its inner-city ghettos. World Reggae Supreme had therefore sought to create an environment, in which would have attempted the incredible, dream the unimaginable and exceed great expectations. We could then inspire a whole new wave of confidence, build prosperity and encourage economic empowerment, not only for the over 937,000 people that resides inside Kingston alone, but for all the approximately 3 million Jamaicans living at home, (according to the worldpopulationreview.com 2019 census count), and all of our other potential millions of fans worldwide.
Photo Credit: https://www.news24.com
FW de Klerk: Mandela held my hand for all to see City Press
Former South African Presidents
FW de Klerk and Nelson Mandela
Photo Credit: https://10and5.com
A past in pictures: Iconic South African photography museum Bensusan celebrates its 50th Nikki Zakkas, Joburg, Photography
Rivonia Trial March 1961. Anti-apartheid activists
Amina Cachalia and Walter Sisulu
Somehow, somewhere in the late 1980s, while operating from the quarters of our living space in Kingston, and being caught up in the drama of our secluded dreams and enormous ideas. Our vision was cut short with a sudden news bulletin that interrupted our focus, after hearing the news concerning the South African state-of-affairs. We learned that domestic and international pressure was building upon the then apartheid government of South Africa, for its role in governing a rigid political system that was based upon racial segregation. We further learned that former South Africa's President FW de Klerk would soon to release the late South African icon, veteran anti-apartheid leader and freedom fighter – Nelson Mandela (Madiba) from incarceration. After witnessing the historic release of Mr. Mandela, joined by his then wife the late ANC stalwart Winnie Mandela, walking from the Victor Verster Prison in 1990, where he had served 27 years in confinement, in conjunction to time spent on Robben Island's Pollsmoor Prison. It touched our hearts with a mixture of sadness and happiness, in which was overcome by grief, joy and excitement. It also brought out the humanitarian characteristics and compassionate nature in us, and catapulted us to take action, as well as prompting a very keen sense of interest into the then South African situation.
Earlier releases of other revered freedom fighters and political leaders from Robben Island had also captured our attention, like that of the October 1989 release of the late Walter Sisulu, who had served approximately 26 years behind bars. Mr. Sisulu had then become the African National Congress (ANC) deputy president after it's unbanning in 1990, marking the beginning of peace talks and the start of negotiations to end the apartheid era in South Africa.
By now our focus had dramatically shifted to the continent of Africa, and World Reggae had held high hopes of honouring Mr. Mandela and the African National Congress, through the creative initiatives of our art work and spectacular composition of our imaginative music festival. Then suddenly, there came the announcement by the late Rt. Hon. Michael Manley – former Prime Minister of Jamaica, that Mr. Mandela and his entourage would accept an invitation to visit Jamaica in 1991. It set off a firestorm in Jamaica and we were stunned with excitement and overjoyed by the publication, because it would have given us a potential opportunity to show our respects and appreciation to the ANC, for their resilience and fortitude in the struggle against apartheid in South Africa.
It also meant that our capabilities would have now given us a chance to invite the ANC back to Jamaica in 1992, for the promotion of our proposed mega concert. All these were based upon probability and high speculation, since we did not have the necessary financial support available to us; nor did we have the management structure in place, or even took the liberty to realize that we lacked professional advice in business, expertise in diplomacy and the experience in entertainment at the given moment in the music industry. But the idea of wanting to meet with Mr. Mandela and to deliver an event on such a mammoth scale was even more overpowering and irresistible. The belief and practicalities was too vivid and too real to be untrue, and the financial barriers or otherwise could not have acted as a deterrent to our breathtaking confidence. However, later on in our history and as the time progressed, we would have fully understood that some of the obstacles in which may have risen from our deficiencies as mentioned earlier, would have indicated that businesses could not have effectively and efficiently function without the fundamental components of finance, as well as access to other necessary and available resources.
Besides nearing the end of apartheid, South Africa was seemingly caught up into a political unrest that would broadcast instability and convey a gridlock, in which would often threatened a positive outcome for the country. The future was then uncertain, but staying the course of peace championed by Mr. Mandela, Mr. FW de Klerk and the many others was a position in which I gravitated to, because it was essentially a positive way forward to establish the birth and survival of the new South Africa. And when democracy had finally come to the nation in 1994 under the Presidency of Mr. Mandela, with the smooth transitioning of the ANC into power, it calmed the impulsive situation and provided a ray of hope and optimism that the future would be bright. It also produced a sense of confidence and trust amongst the majority of people that the South African conflict could be resolved, generating a new leap of faith that was based upon the merit and worldwide approval of the ANC leadership. This new found confidence had also paved the way for "The Promotion of National Unity and Reconciliation Act" of 1995, in which established 'The Truth and Reconciliation Commission' (TRC), to try and resolve the South African conflicts, deal with human rights violations and amnesty forgiveness for mistakes and wrongdoings; including addressing the issues of rehabilitation and reparation compensation that was part of the political spoils, left over from the remnants of apartheid.
Photo Credit: https://jis.gov.jm/information/symbols/jamaican-coat-of-arms/
In 1991 when Mr. Mandela and his entourage had visited Jamaica, even though it was still a delicate and fragile moment to dedicate our dream in his honour from the designated 1992 concert, we nevertheless favoured the prospects that a unified, free and democratic outcome for South Africa was possible. It was an incredible preference and pathway to have taken at the hour, if not an astonishing position to disembark upon; for the reason that the rigid legislative laws of apartheid in South Africa was still being enforced and had remained in effect for the better part of 50 years, since the then ruling National Party gained power in 1948.
Nonetheless, we diligently went to work and designed our artistic creation, in what I referred to as the "World Poster Certificates." The Certificates had derived from our first proposed staging of the event dated back in 1992 to honour the ANC. The concert was formerly intended as World Reggae Supremacy under the theme song 'Smile Jamaica,' performed by reggae legend Bob Marley and the Wailers, along with co-invited theme 'Wonderful World, Beautiful People' by reggae superstar Jimmy Cliff. The event also had promising themes, such as; 'Winnie Mandela' by reggae/gospel songbird Carlene Davis, and 'Ladies First' by rap/hip-hop celebrity Queen Latifah. All of these prospective ideas and thoughts were incorporated in a dream that was fused together for a better South Africa, and automatically followed with an official introduction, to the respective artistes and institutions suggesting our bold and courageous proposal, to honour the Mandela's and the ANC for the greater good in the benefit of humanity.
This would have also led to the formal introduction of our proposed event to a few government offices, prominent institutions or organizations. Some of these communications have had a great sense of humor to put mildly, proverbial discussions or can be regarded simply as epistles, because of our literary work and artistic skills that was displayed in the form of a letter – including our enclosed CD collections of various artists from the music industry, in which was presented as a gift on each symbolic occasion. At times, some of those communications would have garnered acknowledgement; other times they also went unanswered without generating a feedback, or maybe they were being embraced with a silence in admiration. To whatever degree was the end results, we always felt encouraged in our aspirations rather than to dwell on disappoints, since our idea was more of a dream that was based on innovation and free to roam the horizons, guided by a vision in a sphere of endless possibilities. Our thoughts were forever remembering that we were financially poor, but felt rich and gifted with talent, as well as proud and humbled in our objectives and endeavours. We were also appreciative of our interactions, and more importantly of our ability to reciprocally engage into positive communications and ways of thinking, because we earnestly believed in the thoughts of thriving to become what God intended for us to be – a prospective entrepreneur.
Over the years, our historic logos and the earlier concepts for the delivery of World Reggae have also evolved, proudly rising from one occasion and triumphing into another, in an existing market where the competition is not only brutal, but also fierce and ferocious. We had come to recognize that while supply and demand engages the market force, the industry players and rivalries were like blood thirsty Sharks, gigantic Whales and other predators of the vast ocean, patrolling the deep and angry seas in the pursuit of market share, customer base and the battle for the survival of territorial domination. The spear of our changes are greatly spectacular, because they were crafted out to make a difference, generate new market space and customer demand, in which would make the competition insignificant. The transformation is creative and has enhanced our corporate culture and advertising promotional needs into something that is original and dynamic. Our innovative ideas have further positioned us as an industry leader among our fans, and provided transparency regarding any special interest that is concerned about the high demand for a particular brand, product or trade name.
Celebrating our 33rd anniversary since the vision of World Reggae was first introduced in 1986, is still a challenge that comes with a great sense of responsibility. First and foremost, it gave rise to our self-determination and discipline to keep 'the great adventure' alive, by toiling day and night even when there was no hope in sight. Secondly, our efforts may have struck a persuasive chord among our fans, considering that the desire to succeed from a marketing proposition has never brought us to surrender, gave way to defeat or abandon our noble cause, for as long as the euphoria to achieve victory is still alive in our hearts, we will continue to imagine the impossible.
On the one hand, most investors or business leaders may very well suggest that keeping a goal alive that involves one of the greatest industry planning under extreme pressure for such an extended period, in which has not yet generated any income, created any employment opportunities or contributed towards any economic growth or development is only just that – a great adventure. Moreover, other business analysis may also argue that it amounts to a complete waste of time, waste of entrepreneurial spirit, expenditures and labour. Admittedly, some of these suggestions will hold truth and bear facts in accordance to trade and industry standards. They may also serves as a clear indicator or acknowledgment for the organizer of an event, to accept full responsibility for the lack of its success, and to shoulder the blame for the failures and disappointments of not producing any returns on investments and dreams over the years. Technically speaking, such advisers would be correct in their analysis and assessments of the circumstances.
But, on the other hand – a prospective developer may dispute those charges and differences of opinions, by counteracting that they are only just theories and speculations that are based only upon assumptions – while making recommendations that those who dream can make a difference and soar to great heights, by rising above the stars to seek endless possibilities. That those believers can create change and put together exceptional greatness through vision, to guarantee prosperity. Dreamers will dare to challenge the authority of conventional wisdom, intellectual thinkers and scholars in their respective field of study, by testing the waters to feel the impulse of the flow and how successful or acceptable a product can become, to meet the benefits and great demands of the marketplace. They will also brave the weather in any given condition whenever survival is at stake, by opposing the naysayers and pundits who are experts and critics in their learned areas. Visionaries may stumble and fall along the way, but they will get up and run again, because winning is worth more than losing, and represents an epic achievement that will inspire and transform the thinking capabilities of many more generations to come.
Furthermore our aim at this juncture, in this great expedition is to take up the full responsibility of leadership as an active player in the industry, so that World Reggae Supreme can thrive on is magnificent ideas of producing more quality entertainment into the market, in which will distinguish our corporate brand from the rest of competition. It is feelings in which we have always treasured, and it is a feeling in which we always and will forever live by, from the echoes of this drumbeat to the pulsating rhythms of this great adventure.
St. Joseph’s College
Commencement Exercise
May 29, 2009
Source: Radcliffe A. Saddler
St. Joseph’s College Commencement Exercise May 29, 2009:
World Reggae Supreme founder and president Radcliffe A. Saddler and former St. Joseph’s College president S. Elizabeth A. Hill, C.S.J., J.D.
Coming from the heart of Jamaica, the journey that surrounds World Reggae Supreme is beyond any doubt an enormous ambition planned by Radcliffe, if not one of reggae’s most daring and innovative expedition. It is a spectacular dream and historic voyage that is worth experiencing, because it underwent a brazen attempt in which no other reggae concert promoters or organizers has ever dared to try before – in our attempt to deliver an event like ‘The World’s #1 Ska, RockSteady and Reggae Celebration,’ on such a colossal stage that would honour Madiba and the new South Africa.
The effort is by no means an easy feat as one could have imagined in 'keeping the dream alive.' It generally requires constant commitment, great inspiration and a ceaseless dedication that goes beyond the call of work duty, selfish indulgence and financial gratification. Therefore the objectives are clear, WRS is aimed at celebrating the African Diaspora and our fans worldwide with Jamaica through music, cultural attributes and dance, as well as our diversified ethnicities and traditions. Working in peace, harmony and hope amongst mankind is at the center of this development, as we try to grow from strength to strength in due diligence to overcome this immense undertakings.
Persevering almost three and a half decades of entertainment aspiration speaks great volumes for itself, despite the challenges, difficulties and sometimes tremendous joy that this demanding obligation has created for us. On most occasions the responsibilities proved to be excruciating likened to that of a marathon champion, in which bases his or her support on the accumulation of soaring energy and physical strength, in the course of a strict preparation that involves guts and stamina to endure the painstakingly journey towards victory.
Other times, such a classic proposition like ours will often ask the incredible questions: Can it be done? Will it be done? Or, can an event like World Reggae Supreme ever gets its day under the Sun, where the rays will shine upon mankind in all its glory, like a beacon of hope through sheer brilliance and exceptional greatness? I would generally conduct these and other queries in the mindset of the development, because World Reggae Supreme can naturally find itself drifting off into the world of the unknown, like a voyage deep into the depths of a bottomless abyss. It will struggle from time to time to get a grip on what is real and what is unreal, in our efforts to honour the ANC and to make the World a better place. Every now and then, it will also roam about more favourable towards keeping the dream alive with great optimism insight, rather than to encourage a distant imagination that is based upon pessimism, or something of a fantasy to be pursued but never to be achieved. Bold as it seems, and even more daring as it becomes, this multicultural and multiracial musical extravaganza permits a first-class vision that is secondary to no other existing reggae concerts around the world, and it will take back the glory of the origins of reggae back to Kingston, and all of Jamaica. The World’s #1 Ska, RockSteady and Reggae Celebration is a proposed live-reggae music concert, designed to take effect over a range of several participating venues across Jamaica. It will involve a prelude of fascinating activities, in which will culminate over a week-long celebration at the National Stadium in Kingston. Some of these activities will include a proposed international beauty pageant competition, live-musical performances and a national football tournament. Including a potential awards ceremony that will be delivered as an official spinoff from the festival, in which is orchestrated through the coveted Supreme Microphone Awards, among other prizes and surprises.
The concert is also designed as a predominantly winter production, that coincides with the peak of the Jamaican tourism season, where our visitors can soak up the sun, and palaver in the warmth of the Island’s tropical temperatures. Kingston and all of Jamaica will come alive, abuzz with excitement in the ambiance of a family fun experience, featuring a great getaway for students on college break, and a fantastic get together for devoted party revelers who wants to meet and mingle, and also unwind to the relaxation of great music and entertainment. World Reggae Supreme will focus on attracting thousands of fans, tourists and well wishers to our social events in Jamaica, from a wide cross section of the general public, diversified cultures and different nationalities. It will seek to educate, entertain and amuse through the energetic beats, lyrics and rhythms of our musical attributes, art and craft, cultural heritage and dance. Visitors will have a chance to experience our yard style dining experiences from food tents and stalls, in which will feature some of Jamaica’s fantastic cuisines noted for its traditional high quality and delicious taste, together with our refreshing juices, beverages and other exotic menus from the Caribbean region.
From the "Official Festival Launch" in which get kicks off in Kingston and other designated locations, to the arrival of visitors that is expected to converge on Jamaica to attend our historic celebrations of World Reggae Supreme. Fans will also have the opportunity to relax and bask on our wonderful beaches, experience the magnificent waterfalls and beautiful rivers. They will enjoy the luxury of our vacation retreat, in which will include African drumming, the Samba rhythms, sound system DJ’s spinning of some of the most revered reggae classics, to dancehall cultures and street vibes. Supporters are also sure to take advantages of some of the welcoming benefits and early deals in which the concert will have to offer, by booking tickets before time to our live performances, and get rewards from our hotel and travel discount packages. Our guest will have the opportunity to experience our unique and guided excursion tours, among other sightseeing attractions and destinations. In addition to designated shopping locations from a craft market setting, where collectibles and other regalia’s will be on display from the warmth, friendship and hospitality of our people. All these and more are behind the idea of the dream, including our proposed closed-circuit production via live satellite transmission at various locations, to bring home the full package of World Reggae Supreme closer to our audience – in the event that some of our fans can’t get the opportunity to make the historic trip to Kingston to be entertained at the event. WRS will continue to dream, continue to plan and continue to develop our capabilities towards attracting investment opportunities, for as long as God allows us to, because the magnificence of the occasion is not a self-serving event that is based upon personal gains or accomplishments. Instead, it is a national and international development that ultimately belongs to the prosperity, empowerment and improvement of the people.
The colossal journey to 'The World’s #1 Ska, RockSteady and Reggae Celebration' continues on the roadway towards excellence, through sheer excitement and a dynamic passion for the delivery of creative ideas, as well as the exploration of new possibilities, great adventures and the infinite depths of the unknown. And as we travel deeper and deeper into the depths of this historic voyage, in the hopes of delivering World Reggae Supreme into the market successfully – in a safe, secured and friendly environment among our fans. Conditions had varied that pushed us beyond our limits and through boundaries, in which excelled in the hunt for a solution that could enhance greater tourism benefits and prosperity for the City of Kingston and all of Jamaica, through our innovative music festival World Reggae Supreme.
Moreover, with this optimism in mind and at the forefront of our project, despite the uncertainties, unpredictability’s and challenges that are associated with our superb expedition. The discoveries and immeasurable experiences that have been gained throughout our 33rd anniversary celebration had humbled us, and also enabled us to thrive at becoming a prospective entrepreneur rooted in confidence.
Nevertheless, today not only are we dramatically motivated to excel through these great heights, to be bold and courageous in our efforts to get the job done, and to do extremely well into the global marketplace among our competitors. But we are also upbeat and remain committed that this epic proposition in which is based upon innovation, creativity and teamwork will set us apart from the competition, and will also enable us to make a difference in the music and entertainment industry. Our corporate strategy is therefore a simple one to make the impossible possible, through sustained growth and development that will become beneficial to many generations to come. World Reggae Supreme believes in the ideals of reconstructing market boundaries to create irrelevancy in the competition, by offering something unique and special to our fans, in comparison to other traditional entertainment companies and investors in the industry.
More and more the world has become an integral place that embraces cultural diversity, flexibility and the exchange of democratic values across the global hemisphere, and World Reggae Supreme will be inclusionary as oppose to exclusionary, with respect for other people’s cultures, customs and traditions. We will continue to embrace the ideas for cutting-edge-technology, supporting humanitarian gestures and working together with creative teams, talented crafts people and experts in their respective fields who can help to get the job done and bring the show to life – to inspire greatness, and at the same time encourages others to believe in themselves, and strive towards making their dream a reality.
In our great effort to honour the late South African icon Nelson Mandela and the African National Congress in the realization of a unified, free and democratic South Africa – The 'World's #1 Ska, RockSteady and Reggae Celebration' will not seek to discriminate. Our historic event will welcome everyone to our concert, regardless of race, socio-economic background, corporate cultures, sexual orientation, political affiliation, religious background or nationality.
Finally, as we take this symbolic occasion to extend our heartiest congratulations unto the ANC on their 25th anniversary of leadership and governance of South Africa, since democracy was first established in 1994. We are extremely thankful to all our fans, and forever grateful to all those who have contributed in our history and development over the 33 years, since our humble beginnings and founding in 1986. And may God continue to guide us through on our historic journey with great optimism, human dignity and courage that will grow from strength to strength in the glory of our anticipated and celebrated expedition of World Reggae Supreme.
